REI - Case study

In this REI case study, I give the recreational co-op a refreshed look. This includes a new logotype and brandmark, brand identity system, advertising and various applications.

rei_1 cover.jpg
rei_2 position.jpg
rei_3 wordmark.jpg
rei_4 woodmark app.jpg
rei_5 brandmark.jpg
rei_6 typefaces.jpg
rei_8 graphic elements.jpg
rei_7 colors.jpg
rei_9 tone.jpg
adventure.jpg
escape.jpg
new gear.gif
class poster.jpg
get-you-there-2.gif
layer up poster.jpg
get outside.jpg
rei-web-gif.gif
rei stationery.jpg
waterbottles duo close.jpg
rei_cap.jpg
rei_merch.jpg
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Yours, Persephone