I worked with the EB Social Team to create a promotional gift box for influencers. Each box is large enough to contain a few shirts and an accessory or a jacket and fleece. This program is unpaid so influencers could post on social media using the hashtag #LiveYourAdventure if they chose to. I wanted the unboxing experience to be punchy and eye catching and eventually landed on using the teal color from the EB brand guidelines. The teal portions of the box has a glossy finish while the black is matte. I enlarged one of the brand’s mountain motifs to be a bit more abstracted so that it really pops in the mail or at someone’s front door.