San Diego Zoo

A symbol set that visually represents the various exhibits at the San Diego Zoo. The warm color scheme is reminiscent of the southern California weather.

Purpose: create unified symbol set for zoo of choice / Duration: 5 wks

 

Direction

Digital Design
Illustration
Copywriting

Meet Me at the Zoo.jpg
 
Final Symbols.jpg
 
poster closeup.jpg
 

Process

initial drawings.jpg
 

Fontina Typeface

A typeface based on the Beecher’s Cheese storefront sign in Seattle, WA.

Purpose: Create a complete typeface based on a sign
Role: designing B, E, F, I, P, R, M, N, Z, &, @, hyphen, en- and em-dashes / Team: Alex Britton, Mara Childs, Daisy James, Piper Wysaske
Duration: 5 wks

 

Direction

Typeface Design

Fontina Mockup.jpg

My final glyphs

Process

Typeface reference—Beecher’s Cheese storefront in Seattle

Typeface reference—Beecher’s Cheese storefront in Seattle

We started by perfecting O, o, i, and I. After refining these letters, we used them as a basis for our letter dimensions. We drew our letters on tracing paper and continued to make refinements. When we were happy with our drawings, we refined the letters in Illustrator.

Letter Sketches.jpg